** Provided to assist with the management of online shopping malls, this sample template may require amendments depending on the type of business. Before applying the following content to your shopping mall, check the management details of your mall and use and apply with discretion. **

PLAYMALL-KIDS  (herein after referred to as “the Company”) regards the privacy of users as highly important and complies with all regulations concerning the “Act on Protection of Information and Promotion of Utilization of Information and Communications Network.”

By stating its privacy policy as shown below, the Company hereby informs users of the purpose and use of personal information provided by the user to the Company, and the measures taken for the protection of their personal information.

■ Personal information collected and the means of collection

A. Information we collect

• The Company collects the following data for the purpose of membership sign-ups, consultations, and service applications.

o When signing up for membership: Name, birthday, gender, ID, password, home phone number, mobile number, e-mail, legal representative information for subscribers under the age of 14.

o When applying for services: Address, payment information

• Information collected through use of online services or the processing process: use record, access log, cookies, connecting IP information, payment record, unruly use, and others.

B. Means of collecting personal information

• Personal information is collected through the website, letter, message boards, e-mail, event entries, delivery request forms, phone, fax, and generated data collection tool.

■ Purpose of collection and use of personal information

The Company collects personal information for the following purposes and use.

• Provision of services obligated by fulfillment of contract and the payment that follows

Supply content, purchase and payment, delivery of goods, billing statements and others, user verifications for financial transactions and financial services.

• Member management

Identify user to access members-only services, verify user, prevent unauthorized use, check membership subscription, validate age, confirm consent/agreement from legal representative for users under the age of 14, handle complaints and civil affairs, and deliver notices.

• Marketing and promotional use

Delivery of events and unsolicited advertisements; gain a statistical understanding of the members’ frequency of access to and use of site.

■ Period of possession and utilization of personal information

As a general rule, once the personal data has fulfilled the purposes for which they were collected, they are to be immediately discarded. Except for the following that will be retained for certain periods for reasons noted below.

A. Information held according to the Company’s internal policies

Even when a member has canceled his/her membership, the member’s personal information may be retained for 00 years from the date of cancelation in order to resolve future disputes, to cooperate with the requests of law enforcement agencies, and to prevent the recurrence of fraudulent uses by unruly members.

B. Grounds for holding personal information according to applicable statutes

If retention of personal information is deemed necessary to operate in accordance to the provisions of relevant laws and regulations, including the Act on Consumer Protection in Electronic Commerce, then they will be held in possession by the Company for a certain period of time set by the relevant laws as noted below.

• Records related to contracts or withdrawal of subscription:

o Purpose of possession: Act on Consumer Protection in Electronic Commerce

o Possession period: 5 years

• Records related to payment and supply of goods

o Purpose of possession: Act on Consumer Protection in Electronic Commerce

o Possession period: 5 years

• Records related to consumer complaints or dispute settlement

o Purpose of possession: Act on Consumer Protection in Electronic Commerce

o Possession period: 3 years

• Records of log

o Purpose of possession: Protection of Communications Secrets Act

o Possession period: 3 months

■ Procedures and methods of discarding personal information

As a general rule, once the personal data has fulfilled the purposes for which they were collected, they are immediately discarded. The procedure and method to discard is detailed below.

• Discarding procedure

Following the cause for information protection according to the internal policies or related statutes, once the personal data has fulfilled the purposes they will be transferred to a separate database(DB) (or filed separately in a folder if in paper form), then it will be discarded after a certain period of time. Personal information that is transferred to a separate DB will not be used for any other purposes except in the case of the law.  

• Discarding method

Use technical method to stop reproduction of personal information saved i